The Builder & Developer Signature Experience

The New Homes Studio

Castle Rock, CO Condos for Sale

Where Vision Meets Strategy

At The Real Estate Studio, we believe homes are more than structures—and developments are more than projects. They are legacies in the making. For decades we’ve combined proven expertise with a fully inspired vision to create places that enrich the surrounding area while fostering a meaningful connection between home, work, shop, and play. Together, we are committed to bringing life to communities that only get better with time.

Partnership That Elevates Every Detail

At The Real Estate Studio, we don’t just sell homes—we craft experiences that transform communities into destinations. From the first concept to the final handoff, we partner with visionary builders and developers to market new homes and grow new home communities across the Triangle region.

Our mission is simple: we elevate your mission, amplify your brand, and craft an experience so remarkable that buyers don’t just purchase a home—they fall in love with a lifestyle. Through service, storytelling, and intentional design, we help your properties tell a story buyers can feel—creating emotional connections that drive demand, loyalty, and long-term value.

Our Builder & Developer Signature Experience brochure provides a detailed, personalized look at how we bring this approach to life—covering market insight, design collaboration, sensory staging, cinematic media, and more.

Request your personalized copy to see how our boutique, hospitality-driven approach can set your community apart.

A Signature Experience from Concept to Closing

Our Signature Experience is designed to elevate your brand, showcase your communities, and create buyer experiences that leave a lasting impression. From strategic planning and brand storytelling to immersive staging and high-impact media, every service is curated to highlight your homes, inspire buyers, and set your developments apart in a competitive market.

Design & Product Strategy

From land planning to builder-team alignment and architectural guidance and product selection, we collaborate to ensure your communities and product offerings are both market-ready and emotionally resonant. By studying buyer preferences, competitive trends, and absorption patterns, we help define features, finishes, and layouts that elevate your brand while aligning with buyer expectations—creating homes that feel intentional, desirable, and distinctly yours.

Brand & Community Experience

We transform communities into cohesive, memorable destinations through brand alignment and buyer-focused storytelling. From signature branding elements and visual identity to cohesive community standards, every aspect is designed to communicate your vision, establish a strong identity, and make each neighborhood feel distinctive—while delivering a sense of quality and trust buyers can experience firsthand.

Staging & Sensory Presentation

We create immersive, lifestyle-driven experiences that engage buyers on multiple levels. Through curated styling, scent, sound, and storytelling, model homes and inventory spaces are elevated to feel welcoming, luxurious, and lived-in. Each environment is designed to spark emotional connection, helping buyers envision themselves living in the home and building an attachment that goes beyond aesthetics.

Media Production & Marketing

Our multimedia campaigns bring your community to life across digital, social, and print channels. From cinematic videos and aerial photography to tailored social campaigns and website content, every asset is strategically designed to showcase the lifestyle, story, and craftsmanship behind your development—ensuring buyers are inspired, informed, and eager to experience your homes firsthand.

Sales & Buyer Engagement

We prepare and support buyers through every stage of the process, combining education, concierge-level service, and hospitality-driven touchpoints. Our approach builds confidence, aligns expectations, and fosters meaningful connections between buyers and your brand—helping your team convert interest into sales while reinforcing your reputation for quality, service, and thoughtful attention to detail.

Closing: From House to Home

The final handoff is designed to feel like a celebration. From personalized welcome experiences to curated keepsakes, every interaction reinforces your brand and leaves buyers feeling valued. Beyond closing, we maintain engagement through milestone touchpoints, referrals, and loyalty programs, turning satisfied homeowners into advocates who support future communities while strengthening long-term brand momentum.

Leadership Spotlight

Meet Laurie

Meet Laurie

Laurie Evans, our President and founder, brings vision, strategy, and a hospitality-first approach to every partnership within the New Homes Studio. With more than two decades shaping the real estate experience in the Raleigh and greater Triangle region, she has set a new standard for how buyers, builders, and developer partners are served.

 

Laurie’s leadership blends strategic insight with elevated design sensibility, ensuring that every community, model home, and buyer experience feels intentional and unforgettable. She guides the New Homes Studio with a focus on excellence—elevating the way homes are brought to the market, upholding the highest standards of presentation, communication, and client care—so that each project is positioned to thrive. 

Meet Neil

Meet Neil

Neil Williams, our Vice President and co-founder, leads with vision and a dedication to lasting quality. His expertise ensures that every partnership, and every new home, meets the highest standards. Having spent years immersed in the world of new construction, he speaks the language of builders and developers fluently, understanding the precision, timelines, and investment behind every project.

 

Neil is passionate about transforming blueprints into legacies and a vision into living, breathing communities that inspire connection and stand the test of time. His role is rooted in collaboration, bridging the vision of our builder and developer partners with the desires of today’s buyers through thoughtful strategy, seamless systems, and brand storytelling that elevates every detail. 

Partner With Us

Put Laurie and Neil’s leadership, insight, and execution behind your next community. They’re ready to collaborate, strategize, and champion your vision every step of the way.

Our mission is simple: we elevate your mission, amplify your brand and craft an experience so remarkable that buyers don’t just purchase a home—they fall in love with a lifestyle. Through service, storytelling, and intentional design we help your properties tell a story buyers can feel, creating emotional connections that drive demand, loyalty, and long-term value. Discover how our boutique, hospitality-driven approach can set your community apart.

Let’s Bring Your Vision to Life

Request Your Signature Experience Brochure

See how The Real Estate Studio partners with builders to craft communities buyers fall in love with. Request your personalized brochure to explore our design, marketing, and hospitality-driven approach.

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