The New Homes Studio

Where New Homes Create a Lasting Impact

At The New Homes Studio, we specialize exclusively in the art and strategy of bringing new homes to market with intention. We partner with builders and developers who believe that thoughtful planning, elevated presentation, and purposeful storytelling do more than drive sales—they influence how places feel, function, and endure.

Rooted in decades of experience across the Triangle, our studio exists to bridge vision and execution—guiding new homes, infill projects, and thoughtfully planned communities in ways that create lasting value for buyers, builders, and the surrounding areas they become part of.

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Our Portfolio of Inspired New Homes

Every new home is more than just a building—it’s a journey that shapes your lifestyle and the way you live. From the first spark of inspiration to move-in day, your experience involves exploring communities, discovering designs, and making choices that reflect what matters most to you.

By understanding the process and what to consider at each stage, you can feel confident and informed as you move forward. Every decision you make—from selecting a community to personalizing your home—contributes to a space that reflects your style, supports your lifestyle, and feels like home from the moment you walk through the door.

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Builders & Developers

The New Homes Studio is a dedicated division of The Real Estate Studio, purpose-built to support builders and community developers at every stage of the new home lifecycle.

We work alongside our partners long before a home is listed—helping shape product strategy, refine community identity, and craft buyer experiences that feel as intentional as the homes themselves. From early planning through final sell-out, our role is to protect the integrity of your vision while amplifying its market impact.

This is not transactional real estate.

This is not a partnership defined by obligation.

This is strategic partnership.

Let’s Bring Your Vision To Life

What We Do—And Why It’s Different

Builders and developers face a unique challenge: balancing land, product, timing, and capital—while still delivering something buyers emotionally connect with. The New Homes Studio exists to solve that challenge.

We support our partners by:

Helping define and refine the product that aligns with real buyer demand
Translating vision into brand, story, and experience
Creating clarity and cohesion across homes, models, marketing, and sales
Positioning communities for long-term relevance—not short-term hype

Every decision is intentional.

Every detail serves the bigger picture.

Leadership & Vision

Meet Laurie

Laurie Evans, our President and founder, brings vision, strategy, and a hospitality-first approach to every partnership within the New Homes Studio. With more than two decades shaping the real estate experience in the Raleigh and greater Triangle region, she has set a new standard for how buyers, builders, and developer partners are served.

Laurie’s leadership blends strategic insight with elevated design sensibility, ensuring that every community, model home, and buyer experience feels intentional and unforgettable. She guides the New Homes Studio with a focus on excellence—elevating the way homes are brought to the market, upholding the highest standards of presentation, communication, and client care—so that each project is positioned to thrive.

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Meet Neil

Neil Williams, our Vice President and co-founder, leads with vision and a dedication to lasting quality. His expertise ensures that every partnership, and every new home, meets the highest standards. Having spent years immersed in the world of new construction, he speaks the language of builders and developers fluently, understanding the precision, timelines, and investment behind every project.

Neil is passionate about transforming blueprints into legacies and a vision into living, breathing communities that inspire connection and stand the test of time. His role is rooted in collaboration, bridging the vision of our builder and developer partners with the desires of today’s buyers through thoughtful strategy, seamless systems, and brand storytelling that elevates every detail.

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From Concept to Sell-Out

The New Homes Studio brings vision to life through a comprehensive, proprietary approach known as The Builder & Developer Signature Experience—a structured, end-to-end framework designed to elevate communities from concept through closing.

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