2026 STARS AWARDS | BEST LOGO FOR A COMMUNITY
FOREST RIDGE: A BRAND ROOTED IN PLACE
Discover the story and visual system behind the 2026 NCHBA STARS Award winner for Best Logo for a Community.
2026 STARS AWARDS | BEST LOGO FOR A COMMUNITY
Discover the story and visual system behind the 2026 NCHBA STARS Award winner for Best Logo for a Community.
Forest Ridge is a new single-family home community by WHW Builders in Franklinton, North Carolina. Surrounded by the natural character of its wooded setting, the community called for an identity that could feel refined and established while remaining warm, welcoming, and connected to the landscape.
A community identity should do more than look distinctive. It should create recognition, communicate character, and support every experience that follows. The New Homes Studio, the marketing team behind The Real Estate Studio New Homes, developed a brand system designed to introduce that sense of place before a buyer ever visits the community. From the logo and color palette to signage, mapping, collateral, and digital applications, each element works together to create a recognizable and cohesive Forest Ridge experience.
The Forest Ridge logo pairs refined typography with an organic botanical mark. Together, they create an identity that feels distinctive without losing the natural ease at the heart of the community.
Muted blues, layered greens, and warm neutral tones draw inspiration from the surrounding landscape. Supporting photography, patterns, illustrations, and graphic elements give the identity greater depth while maintaining a calm and consistent visual presence.
The result is more than a logo. It is a flexible visual language designed to remain recognizable wherever someone encounters Forest Ridge.
description here
The Forest Ridge identity received the 2026 NCHBA STARS Award for Best Logo for a Community.
The recognition reflects the strength of the logo itself as well as the larger visual system created around it. Every application was designed to help Forest Ridge establish a distinctive sense of place and communicate consistently as the community continues to take shape.
A community identity should do more than look distinctive. It should create recognition, communicate character, and support every experience that follows.
The New Homes Studio, The Real Estate Studio New Homes' marketing team, develops connected branding and marketing systems for builders and developers preparing to introduce and grow new home communities.